CommonHelp is an enterprise delivery system that integrates and provides access to public assistance benefits for citizens in the state of Virginia. The high profile project was unveiled by the Governor of Virginia and marketed throughout the state.
Work with the Office of Public Affairs, third-party creative vendors, and executive leadership to brand Virginia’s new temporary assistance portal. Redevelop and realign the implementation of vendor commercial off the shelf software (COTS) to be mobile friendly and meet accessibility standards.
As CommonHelp expands its scope, and reaches out to new customers, it is essential that the brand grow and endure. Success also included deploying a responsively designed solution that exceeds state government Section 508/WAI-WCAG standards.
Lead UI Designer / Brand Manager
Executive stakeholders, project manager, software integration vendor, developers, analysts, copywriters, creative vendor
State of Virginia
Skills & Technology
Brand & Brawn
The CommonHelp brand was more than a name, a logo or pretty colors. It was the totality of public assistance experiences perceived by Virginia customers. The mobile and desktop channels were strong integral expressions and extensions of the brand.
CommonHelp was about helping people. Real people. Over 1 million of Virginia's citizens can now access public assistance benefits online.
The initial launch and deployment of CommonHelp was a rousing success. Virginia’s most vulnerable citizens could apply and manage their benefits online using their mobile devices. The project met all state and federal government accessibility standards. Since the rollout and statewide implementation of the federal Affordable Care Act, the web property has been redesigned by an integrated health care and benefits provider.
Samples show project iteration and evolution from legacy/baseline state to final solution.